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Custom CRM vs subscription: the 5-year cost

For a 10-person team paying $90 per seat plus $228 a month in add-ons, a subscription CRM costs about $40,600 over three years and $67,700 over five. A custom CRM from CRMmage usually costs $10,000 to $25,000 once, and you own it.

You own the codeNo seat feesSarasota team

The math

Renting adds up. Owning doesn’t.

Example: 10 seats at $90 per month plus $228 per month in add-ons ($1,128 a month). Your numbers will differ; we run them on the call.

TimeSubscription CRM (cumulative)Custom CRM
Year 1$13,536$10,000–$25,000 build
Year 2$27,072Hosting only
Year 3$40,608Hosting only
Year 5$67,680Hosting only
Add 5 people+$5,400 / year$0

Questions

Cost, answered.

Is a custom CRM cheaper than a subscription?

For teams of about 8 or more people, owning usually costs less within two to three years, because subscription costs grow with every seat and add-on.

What does a custom CRM cost?

Most full CRM builds land between $10,000 and $25,000, paid once. Smaller, focused tools cost less. You get a fixed price after the free blueprint call.

Are there ongoing costs with a custom CRM?

Hosting is usually a small monthly cost. An optional care plan covers updates and changes; it’s never required.

When is a subscription CRM the better choice?

If you have a small team, a simple sales process and no special workflows, an off-the-shelf CRM is often fine. We’ll tell you on the blueprint call.

Ready to
own it?

Book a free 30-minute CRM blueprint call. We map how you work and show you what we’d build.

30 minutesNo sales pitchYou keep the blueprint

Book a free CRM blueprint call →